Why Sales Isn’t Just a Skill, It’s a Human Performance Role
Let’s stop reducing sales to numbers for a second. Because here’s the reality: Sales is not just a function. It’s a human performance role. The Skill Sets Nobody Is Actually Measuring When businesses hire salespeople, what are they looking at? Experience Confidence Industry knowledge But what are they NOT looking at? The actual behavior in […]
Why You’re Hiring the Wrong Salespeople (And Setting Them Up to Fail)
Let’s be honest: Most companies don’t have a sales problem. They have a hiring and structure problem. The Biggest Mistake: Hiring Without a System Businesses hire salespeople and expect: Instant results Immediate revenue Fast conversions But what do they actually give them? Nothing. No structure. No onboarding. No playbook. No real support. “Figure It Out” […]
