The Middle East’s First SaaS Platform for Certified Sales Talent Redefined Trade Show ROI, Empowered Women, and Transformed B2B Lead Generation
At this year’s GITEX Future Stars, the Middle East’s biggest tech and AI startup showcase, a new force in sales, staffing, and gender equity took center stage.
BizzAngels, a human-powered lead generation platform and SaaS staffing aggregator for trained, certified business matchmakers, introduced its pre-launch roadmap and announced its pre-seed fundraising round to investors and partners at GITEX.
“Trade shows are booming, especially across the Middle East, but businesses are still walking away without meaningful leads,” said founder Rachel Meuleman , a 30-year sales veteran. “BizzAngels is the first to connect brands with certified field talent who don’t just show up, they close the gap between networking and real business conversations.”
A First-of-Its-Kind SaaS Aggregator Built for the Middle East
BizzAngels was not launched as an agency, it was a movement and a marketplace.
Think Uber meets Fiverr, but instead of rides or gigs, it featured trained professionals equipped to represent brands on the ground and deliver high-quality leads.
The SaaS platform was designed to:
- List freelancers and staffing agency teams with BizzAngels certification
- Enable businesses to browse, book, and manage sales reps per lead or per hour
- Offer built-in CRM, booking dashboards, lead tracking, and recertification
- Host community training, city-based incentives, and real-time performance metrics
“No one was doing this in the Middle East, and that’s where the biggest trade show growth was happening,” Rachel added. “Dubai, Riyadh, Doha, businesses here were spending, expanding, and looking for smarter human-led solutions.”
Closing the Gender Gap with Strategy
At the core of BizzAngels was a deeper mission: to elevate women’s natural strength, emotional intelligence, into a professional superpower.
“Women don’t just sell. We connect, we qualify, we nurture. And that’s exactly what high-ticket B2B sales require,” said Rachel. “We’re closing the gender gap by building excellence where women naturally excel.”
Certified BizzAngels are trained in body language, lead qualification, and strategic conversation. On average, a single Angel can secure 20–40 qualified meetings per event, saving companies thousands in travel and headcount costs.
Early Traction & Investor Invitation
- 676 qualified leads were generated through manual testing in 2024
- Strong results were recorded across industries: IT, Construction, Media, FMCG, and Hospitality
- The staffing industry was projected to exceed $2 trillion by 2031
- Over 275,000 attendees gathered at GITEX — the perfect launch platform
- 79% of trade show leads remained unconverted due to poor follow-up
BizzAngels is now raising funding to complete its MVP, expand certifications, and scale its platform across the GCC and beyond.
Visitors met Rachel and the founding team at GITEX, joining a global movement that elevated women, transformed trade show ROI, and redefined how we generate leads in a world that’s craving human connection.
